Welcome in Amsterdam!

From the historic heart of the city to the high-tech buildings in the financial area of the Zuidas, Amsterdam is a lively city, and it invites you to come over and enjoy its pleasures. It is a place with a creative and informal atmosphere, a metropolis at the size of a village. Amsterdam has a lot to offer, including: some of the greatest works of art in the world, more canals than Venice, more bridges than Paris and 7,000 monumental buildings.

No wonder Amsterdam’s ancient centre was nominated for UNESCO’s world heritage list. Amsterdam has many other surprises as well. From world-famous diamond factories, to excellent shopping centres and many bars and clubs. Amsterdam will surprise you with its endless possibilities and its free, open spirit, 24 hours a day.

Things to see
Among the best things about Amsterdam are its cultural attractions, from world-renowned art institutions like the Rijksmuseum to modern galleries like FOAM photography museum. You can take a stroll around the museum, book an audio tour or a guided tour. Historic architecture can be found on every corner of the city, best seen with a walking or cycling tour. In good weather don’t miss the abundant public parks and gardens.

Things to do
Amsterdam boasts a packed cultural agenda, helping you to make the most of each day of your visit. Venues like the Royal Concertgebouw, the Dutch National Opera and Ballet and the International Theatre Amsterdam are highly regarded for their world-class performances. Taking a canal cruise is considered a ‘must do’ for first-time visitors. Canal cruises can include drinks and/or dinner.

Shopping
Amsterdam has a diverse selection of retail options. For luxury stores, head to De Bijenkorf department store on Dam Square, or the PC Hooftstraat for designer names. High street brands are easily found in Kalverstraat near Dam Square, or wander around the De 9 Straatjes (Nine Streets) for an eclectic collection of boutiques, independent brands and vintage treasures.
> The best places to shop in Amsterdam

The I amsterdam City Card
The I amsterdam City Card is your all-access ticket to major highlights and more than 70 museums, public transport, a canal cruise and bicycle hire. You can save money and get exclusive discounts at restaurants, attractions and concerts.
> Order a City Card